Dave Wilson, global president and CEO of Patrón Spirits International and The Patrón Spirits Company, will retire as of April 1, 2019.

The announcement yesterday of the appointment of Dave Wilson’s as Patrón Spirits’ new president of international operations and global COO, follows the surprise decision by John McDonnell to step down.

Patrón Spirits has announced that Dave Wilson is its president of its new international operations and global COO, effective June 10.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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